Good relationships
make good retail.

Rinor is a retail partner of Ethelco PLC. Ethelco is an external business partner and is not part of SARF Group.

A long history
in Ethiopian homes.

Ethelco’s official company history traces its roots to 1954, when the business began under Philips Ethiopia. The company describes a long-standing role in the retail and wholesale of consumer electronics and household appliances.

Rinor is a retail partner of Ethelco PLC. Ethelco is an external business partner and is not part of SARF Group.

About our partnership ↗
HISTORY TRACES TO19540+years of Ethelco heritageCalculated from 1954 to the current year. Source: Ethelco PLC official history.

Retail and wholesale heritage.

1954

History begins

Ethelco’s official history traces its roots to Philips Ethiopia, established in 1954 as a subsidiary of its Netherlands parent company.

TODAY

Consumer products

Ethelco describes its work in retail and wholesale, with a focus on consumer electronics and household appliances.

RINOR × ETHELCO

Retail partnership

Rinor operates its retail business through its own branches and partners with Ethelco PLC.

Read Ethelco’s official company history ↗