Retail that feels
closer.

Rinor is a customer-facing retail business serving people through its branches. It focuses on a welcoming in-store experience, practical product choices and helpful customer support.

Helpful service.
Everyday value.

A neighborhood retail experience centered on customers and the products they need.

Rinor serves customers through its own retail operations and is a retail partner of Ethelco PLC. The partnership connects Rinor’s retail business with an established Ethiopian consumer electronics and household products company.

01 / IN PERSON

Visit the showroom

Explore products and connect with the Rinor team in store.

02 / EVERY DAY

Practical choices

Browse electronics, appliances and essentials for daily life.

03 / HERE TO HELP

Customer support

Get assistance with products, branches and retail service.

A long history
in Ethiopian homes.

Ethelco’s official company history traces its roots to 1954, when the business began under Philips Ethiopia. The company describes a long-standing role in the retail and wholesale of consumer electronics and household appliances.

Rinor is a retail partner of Ethelco PLC. Ethelco is an external business partner and is not part of SARF Group.

About our partnership ↗
HISTORY TRACES TO19540+years of Ethelco heritageCalculated from 1954 to the current year. Source: Ethelco PLC official history.